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看看传统电视人B面探索

来源: 南方日报网络版     时间: 2019年11月15日 11:49:53
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(  节)(目)(播)(出)(不)(到)(十)(天)(,《鲁)(豫)(有)(约)(》第)(一)(次)(网)(络)(直)(播)(秀)(就)(让)(王)(健)(林)(实)(现)(了)(这)(个)(愿)(望)(。5月)(28日)(,陈)(鲁)(豫)(和)(王)(健)(林)(通)(过)(《鲁)(豫)(有)(约)(》在)(王)(思)(聪)(的)(熊)(猫)(TV上)(展)(开)(了)(一)(场)(直)(播)(。《鲁)(豫)(有)(约)(》对)(王)(健)(林)(展)(开)(跟)(拍)(计)(划)(,通)(过)(直)(播)(的)(方)(式)(展)(现)(王)(健)(林)(一)(天)(的)(工)(作)(生)(活)(。
  跟)(拍)(并)(不)(稀)(奇)(,直)(播)(也)(不)(少)(见)(。在)(网)(红)(泛)(滥)(的)(今)(天)(,陈)(鲁)(豫)(也)(来)(做)(网)(红)(,的)(确)(有)(点)(“淌)(混)(水)(”的)(感)(觉)(。而)(且)(也)(有)(质)(疑)(认)(为)(,且)(不)(论)(直)(播)(是)(不)(是)(代)(表)(了)(未)(来)(,这)(场)(直)(播)(出)(现)(了)(不)(少)(状)(况)(,中)(间)(甚)(至)(一)(度)(掉)(线)(,在)(操)(作)(上)(有)(有)(些)(不)(成)(熟)(。
  但)(换)(一)(个)(角)(度)(来)(看)(,《鲁)(豫)(有)(约)(》这)(次)(节)(目)(可)(谓)(意)(义)(重)(大)(。陈)(鲁)(豫)(做)(为)(传)(统)(电)(视)(人)(跨)(界)(网)(络)(直)(播)(,和)(王)(健)(林)(的)(第)(一)(次)(网)(络)(直)(播)(秀)(,富)(有)(深)(刻)(的)(历)(史)(价)(值)(。历)(史)(价)(值)(一)(词)(并)(不)(为)(过)(,无)(论)(是)(对)(于)(直)(播)(节)(目)(的)(形)(态)(探)(索)(还)(是)(传)(统)(媒)(体)(探)(路)(而)(言)(,此)(次)(直)(播)(都)(具)(有)(很)(强)(的)(符)(号)(意)(义)(。
  这)(是)(传)(统)(媒)(体)(的)(自)(我)(探)(索)(。
  商)(业)(层)(面)(:一)(箭)(四)(雕)(,证)(明)(直)(播)(流)(量)(价)(值)(
  一)(个)(是)(中)(国)(最)(富)(盛)(名)(的)(访)(谈)(类)(节)(目)(主)(持)(人)(,一)(个)(是)(中)(国)(首)(富)(兼)(“国)(民)(老)(公)(”王)(思)(聪)(的)(父)(亲)(,这)(样)(一)(个)(重)(量)(级)(的)(对)(话)(本)(身)(就)(比)(较)(少)(见)(,再)(加)(上)(通)(过)(直)(播)(平)(台)(来)(展)(开)(现)(场)(真)(实)(还)(原)(,这)(样)(一)(场)(直)(播)(可)(谓)(是)(亮)(点)(频)(频)(。
  实)(际)(上)(,这)(场)(直)(播)(过)(程)(过)(程)(中)(本)(身)(也)(就)(呈)(现)(出)(了)(大)(量)(足)(以)(津)(津)(乐)(道)(,令)(人)(在)(茶)(余)(饭)(后)(多)(一)(些)(谈)(资)(的)(亮)(点)(。如)(王)(健)(林)(在)(私)(人)(飞)(机)(上)(打)(牌)(,直)(播)(间)(里)(涌)(入)(了)(大)(量)(“来)(看)(看)(我)(岳)(父)(”和)(“校)(长)(他)(爸)(”的)(用)(户)(,在)(自)(己)(儿)(子)(的)(平)(台)(上)(首)(秀)(,吸)(引)(了)(近)(500万)(人)(的)(观)(看)(的)(数)(据)(等)(等)(……
  有)(人)(说)(,资)(本)(涌)(入)(直)(播)(,这)(是)(微)(信)(、微)(博)(等)(移)(动)(平)(台)(流)(量)(红)(利)(接)(近)(终)(点)(之)(后)(的)(一)(次)(疯)(狂)(。红)(利)(将)(近)(,所)(以)(泡)(沫)(灿)(烂)(,这)(灿)(烂)(的)(泡)(沫)(开)(出)(花)(朵)(便)(是)(直)(播)(和)(网)(红)(的)(喧)(闹)(。这)(本)(质)(是)(对)(流)(量)(的)(饥)(渴)(,有)(很)(大)(的)(盲)(目)(性)(。
  这)(种)(论)(调)(固)(然)(有)(一)(定)(的)(合)(理)(性)(,但)(直)(播)(的)(的)(确)(确)(正)(在)(改)(变)(传)(统)(的)(传)(播)(手)(段)(。前)(些)(日)(子)(雷)(军)(那)(场)(小)(米)(无)(人)(机)(的)(直)(播)(秀)(,就)(让)(不)(少)(科)(技)(记)(者)(惊)(呼)(,是)(不)(是)(未)(来)(几)(年)(所)(有)(发)(布)(会)(都)(将)(改)(成)(直)(播)(?是)(不)(是)(自)(己)(将)(要)(失)(业)(。
  回)(到)(陈)(鲁)(豫)(和)(《鲁)(豫)(有)(约)(》这)(场)(直)(播)(节)(目)(而)(言)(,可)(谓)(是)(一)(次)(全)(新)(的)(尝)(试)(。这)(次)(尝)(试)(也)(打)(破)(了)(“直)(播)(是)(流)(量)(红)(利)(接)(近)(终)(点)(的)(疯)(狂)(”这)(种)(论)(调)(,因)(为)(这)(样)(一)(场)(节)(目)(之)(中)(,隐)(藏)(了)(商)(业)(和)(传)(媒)(层)(面)(的)(意)(义)(和)(价)(值)(。
  这)(次)(《鲁)(豫)(有)(约)(》和)(王)(健)(林)(的)(网)(络)(直)(播)(处)(女)(秀)(一)(箭)(四)(雕)(,为)(熊)(猫)(TV、鲁)(豫)(新)(媒)(体)(、网)(易)(新)(闻)(以)(及)(王)(健)(林)(的)(万)(达)(游)(乐)(城)(都)(做)(出)(了)(最)(好)(的)(效)(果)(反)(馈)(。引)(发)(了)(网)(络)(媒)(体)(上)(的)(疯)(狂)(讨)(论)(,成)(为)(了)(一)(场)(现)(象)(级)(事)(件)(。
  如)(果)(继)(续)(进)(行)(兵)(棋)(推)(演)(的)(话)(,很)(容)(易)(就)(可)(以)(发)(现)(,直)(播)(在)(未)(来)(一)(旦)(和)(虚)(拟)(VR或)(是)(云)(视)(链)(等)(技)(术)(结)(合)(时)(,可)(能)(会)(撼)(动)(现)(有)(的)(流)(量)(分)(发)(入)(口)(。鲁)(豫)(此)(次)(通)(过)(一)(场)(节)(目)(,隐)(寓)(了)(直)(播)(这)(种)(新)(技)(术)(将)(给)(未)(来)(媒)(体)(商)(业)(形)(态)(所)(带)(来)(的)(改)(变)(。
  媒)(体)(层)(面)(:专)(业)(媒)(体)(,探)(寻)(节)(目)(形)(态)(的)(上)(限)(
  如)(果)(说)(商)(业)(层)(面)(的)(话)(题)(可)(能)(还)(略)(微)(遥)(远)(的)(话)(,那)(么)(就)(在)(眼)(前)(的)(问)(题)(则)(是)(,直)(播)(是)(不)(是)(真)(的)(可)(行)(?
  有)(人)(说)(,网)(红)(喧)(嚣)(,没)(有)(人)(会)(认)(为)(,一)(群)(美)(女)(和)(无)(聊)(者)(的)(对)(话)(会)(给)(媒)(体)(形)(态)(、流)(量)(分)(发)(、内)(容)(生)(产)(带)(来)(真)(实)(改)(变)(。的)(确)(如)(此)(。但)(直)(播)(不)(等)(于)(网)(红)(,直)(播)(可)(以)(有)(一)(些)(不)(一)(样)(的)(玩)(法)(。
  如)(果)(说)(网)(红)(直)(播)(更)(多)(是)(探)(索)(出)(了)(直)(播)(这)(种)(形)(式)(,但)(现)(在)(的)(直)(播)(更)(多)(只)(是)(良)(莠)(不)(齐)(,节)(目)(质)(量)(普)(遍)(有)(待)(提)(升)(。前)(段)(时)(间)(广)(电)(查)(处)(了)(一)(批)(直)(播)(平)(台)(,新)(浪)(、搜)(狐)(、优)(酷)(、百)(度)(等)(20家)(网)(络)(直)(播)(平)(台)(也)(共)(同)(发)(布)(了)(《北)(京)(网)(络)(直)(播)(行)(业)(自)(律)(公)(约)(》,直)(播)(如)(何)(从)(秀)(场)(模)(式)(转)(为)(真)(正)(可)(以)(主)(流)(价)(值)(观)(接)(纳)(,还)(需)(要)(真)(正)(的)(专)(业)(人)(士)(操)(刀)(。
  今)(天)(的)(各)(种)(直)(播)(APP,缺)(的)(气)(势)(就)(是)(更)(好)(更)(有)(趣)(更)(优)(质)(的)(内)(容)(。鲁)(豫)(此)(次)(的)(意)(义)(其)(实)(也)(就)(在)(于)(此)(。
  鲁)(豫)(也)(通)(过)(这)(样)(一)(场)(直)(播)(节)(目)(证)(明)(了)(一)(个)(问)(题)(——直)(播)(在)(节)(目)(形)(态)(上)(确)(实)(可)(行)(。而)(且)(,鲁)(豫)(有)(约)(作)(为)(专)(业)(媒)(体)(,也)(在)(探)(寻)(直)(播)(节)(目)(形)(态)(的)(上)(限)(,为)(直)(播)(探)(索)(节)(目)(形)(势)(、内)(容)(。
  雷)(军)(直)(播)(无)(人)(机)(发)(布)(会)(更)(多)(是)(商)(业)(层)(面)(的)(推)(广)(,这)(和)(雷)(军)(的)(发)(布)(会)(相)(比)(,对)(电)(视)(媒)(体)(乃)(至)(是)(整)(个)(媒)(体)(行)(业)(而)(言)(,更)(具)(参)(考)(意)(义)(。因)(为)(这)(可)(能)(会)(改)(变)(未)(来)(的)(视)(频)(节)(目)(形)(态)(。
  很)(多)(人)(可)(能)(认)(为)(“改)(变)(视)(频)(节)(目)(”形)(态)(一)(说)(可)(能)(言)(过)(其)(实)(。但)(罗)(辑)(思)(维)(创)(始)(人)(罗)(振)(宇)(在)(直)(播)(兴)(起)(之)(后)(曾)(经)(这)(样)(表)(述)(自)(己)(的)(焦)(虑)(:潮)(流)(的)(时)(间)(变)(得)(越)(来)(越)(短)(……如)(果)(我)(赶)(不)(上)(,那)(下)(一)(个)(潮)(流)(就)(更)(赶)(不)(上)(了)(……今)(年)(过)(完)(年)(,我)(和)(脱)(不)(花)(就)(非)(常)(紧)(张)(,直)(播)(管)(它)(呢)(,先)(进)(去)(再)(说)(然)(后)(我)(们)(就)(闯)(进)(去)(了)(,我)(下)(面)(直)(播)(的)(尝)(试)(会)(常)(态)(化)(……
  罗)(振)(宇)(和)(鲁)(豫)(二)(人)(英)(雄)(所)(见)(略)(同)(,《鲁)(豫)(有)(约)(》在)(传)(统)(电)(视)(媒)(体)(行)(业)(中)(一)(直)(都)(是)(翘)(楚)(,直)(至)(今)(日)(依)(旧)(难)(以)(超)(越)(。但)(不)(得)(不)(说)(的)(是)(,今)(天)(的)(传)(媒)(形)(态)(三)(年)(一)(变)(,微)(信)(创)(业)(生)(态)(从)(兴)(起)(到)(剧)(烈)(震)(荡)(不)(过)(三)(年)(的)(时)(间)(,微)(信)(创)(业)(的)(红)(利)(期)(甚)(至)(只)(有)(半)(年)(多)(一)(点)(,新)(企)(业)(迅)(速)(上)(升)(的)(通)(道)(已)(经)(被)(封)(堵)(的)(差)(不)(多)(了)(。
  而)(且)(,专)(业)(、深)(度)(的)(内)(容)(生)(产)(者)(,在)(这)(种)(传)(媒)(环)(境)(的)(大)(变)(局)(之)(中)(,始)(终)(是)(最)(具)(价)(值)(的)(一)(批)(人)(。《鲁)(豫)(有)(约)(》新)(媒)(体)(正)(是)(如)(此)(,如)(果)(《鲁)(豫)(有)(约)(》在)(未)(来)(能)(够)(把)(这)(种)(直)(播)(形)(式)(做)(成)(常)(态)(的)(话)(,那)(么)(未)(来)(很)(可)(能)(会)(在)(直)(播)(领)(域)(再)(一)(次)(保)(持)(领)(先)(,通)(过)(一)(次)(媒)(体)(形)(态)(的)(变)(身)(,维)(持)(内)(容)(层)(面)(的)(优)(势)(。
  个)(人)(层)(面)(:华)(丽)(转)(身)(,传)(统)(电)(视)(人)(的)(B面)(探)(索)(
  商)(业)(和)(媒)(体)(层)(面)(的)(符)(号)(意)(义)(之)(后)(,则)(是)(陈)(鲁)(豫)(个)(人)(层)(面)(的)(价)(值)(。这)(次)(直)(播)(可)(以)(看)(作)(是)(陈)(鲁)(豫)(作)(为)(传)(统)(电)(视)(人)(的)(B面)(探)(索)(。
  “B面)(探)(索)(”这)(种)(说)(法)(其)(实)(来)(自)(于)(陈)(鲁)(豫)(的)(一)(次)(自)(我)(陈)(述)(。去)(年)(某)(次)(活)(动)(上)(,鲁)(豫)(曾)(说)(,
  “我)(们)(想)(做)(成)(《鲁)(豫)(有)(约)(》AB面)(,什)(么)(叫)(AB面)(?我)(有)(一)(个)(常)(规)(的)(做)(日)(常)(电)(视)(节)(目)(的)(团)(队)(,还)(有)(一)(个)(新)(媒)(体)(团)(队)(,就)(好)(像)(两)(个)(大)(厨)(,面)(对)(同)(样)(的)(材)(料)(,我)(根)(据)(不)(同)(人)(的)(口)(味)(做)(出)(两)(种)(不)(同)(的)(菜)(,很)(有)(可)(能)(是)(正)(餐)(,很)(有)(可)(能)(是)(快)(餐)(。”
  为)(此)(,《鲁)(豫)(有)(约)(》在)(传)(统)(电)(视)(节)(目)(和)(新)(媒)(体)(内)(容)(上)(做)(出)(了)(明)(确)(区)(分)(,《鲁)(豫)(有)(约)(》的)(微)(信)(公)(众)(号)(以)(及)(相)(关)(的)(APP都)(是)(按)(照)(新)(媒)(体)(的)(方)(式)(运)(作)(,配)(备)(专)(业)(的)(新)(媒)(体)(团)(队)(。对)(于)(现)(在)(的)(《鲁)(豫)(有)(约)(》而)(言)(,它)(已)(经)(不)(再)(仅)(仅)(只)(是)(一)(个)(电)(视)(节)(目)(,而)(是)(一)(个)(媒)(体)(矩)(阵)(。而)(此)(次)(《鲁)(豫)(有)(约)(》的)(首)(次)(直)(播)(,其)(实)(就)(是)(在)(媒)(体)(形)(态)(和)(内)(容)(层)(面)(的)(又)(一)(次)(新)(尝)(试)(。
  对)(于)(鲁)(豫)(和)(她)(的)(《鲁)(豫)(有)(约)(》而)(言)(,这)(是)(一)(次)(华)(丽)(转)(身)(。像)(这)(样)(华)(丽)(转)(身)(的)(人)(其)(实)(还)(有)(罗)(振)(宇)(。但)(与)(罗)(振)(宇)(不)(同)(的)(是)(,罗)(振)(宇)(离)(开)(央)(视)(之)(后)(,另)(起)(炉)(灶)(创)(办)(罗)(辑)(思)(维)(,而)(鲁)(豫)(更)(多)(是)(在)(《鲁)(豫)(有)(约)(》的)(基)(础)(上)(展)(开)(自)(我)(革)(命)(。如)(果)(说)(的)(形)(象)(一)(些)(的)(话)(,鲁)(豫)(是)(在)(戴)(着)(镣)(铐)(跳)(舞)(。
  也)(正)(是)(如)(此)(,《鲁)(豫)(有)(约)(》玩)(直)(播)(,这)(次)(转)(身)(的)(意)(义)(并)(不)(仅)(仅)(在)(于)(传)(统)(媒)(体)(简)(单)(地)(探)(索)(新)(媒)(体)(之)(路)(,而)(是)(传)(统)(媒)(体)(的)(自)(我)(变)(革)(。
  电)(视)(媒)(体)(等)(传)(统)(媒)(体)(在)(今)(天)(的)(确)(面)(临)(着)(转)(型)(之)(困)(,抛)(弃)(过)(去)(的)(荣)(耀)(跛)(足)(狂)(奔)(已)(经)(成)(为)(了)(很)(多)(平)(台)(的)(选)(择)(。在)(一)(片)(唱)(衰)(传)(统)(媒)(体)(的)(声)(音)(之)(中)(,鲁)(豫)(此)(举)(对)(于)(传)(统)(电)(视)(人)(乃)(至)(是)(传)(统)(媒)(体)(人)(而)(言)(,都)(有)(非)(常)(浓)(烈)(的)(符)(号)(意)(义)(——为)(传)(统)(媒)(体)(人)(,带)(着)(新)(媒)(体)(的)(火)(种)(,为)(传)(统)(媒)(体)(探)(路)(,带)(领)(传)(统)(媒)(体)(走)(向)(变)(革)(,寻)(找)(新)(生)(。
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